How Effective is Social Media for SEO – Is it all about the Rankings?
There is quite some debate surrounding the extent to which social media activities should currently complement your SEO strategy. According to Marketing Sherpa’s 2010 Social Media Benchmarking Report...
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Google Plus for Business; Here at last
Today saw the launch of Google plus for business - finally allowing businesses and organisations to add pages to Google's recently launched social network. It is important to understand why Google are...
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Social Media: The Value of Finding Your Own Best Practice
Now is the time of year when we see many “best practice” lists flooding the internet. The unfortunate truth however, is that no one can truly tell you how many times you should be tweeting, posting or...
View ArticleThe impact of social media on SEO
Over the years SEO has changed dramatically, so much so in fact that some of the techniques we were using 5 years ago, are now frowned upon. Google and the other search engines have had to ensure they...
View ArticleTwitter: A B2B Best Practice Guide
The role of Twitter in marketers’ kit bags has grown hugely since its launch in 2006; for brands, Twitter is no longer optional – it’s essential. It has enabled B2B marketers to enter the realms of...
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How to build targeted Twitter followers
Twitter has over a 140 million active users making its potential as a marketing channel now undeniable. But understanding where your audience are and how to engage with them so that they follow you can...
View ArticleLeisure Industry Week – Proving the value of social media seminar
This Monday found us at the Birmingham NEC for Leisure Industry Week 2012, where our Online Marketing Consultant, James Fairweather, delivered a seminar on the subject of ‘Proving the value of Social...
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Why are my YouTube views stuck at 301?
Earlier this week the new Microsoft Surface ad was released on YouTube. Almost immediately, due to the unbelievable techno-geekery in the office, the video landed into the teams’ inboxes. After...
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EdgeRank Guide – Facebook’s Secret Sauce
EdgeRank is the algorithm Facebook uses to determine how content is displayed to a user in their Facebook News Feed. It’s made up of 3 key elements: Affinity – The relationship between the creator and...
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2013 Digital Predictions: Targeted TV Advertising
At this time of year, we all look back on the year just gone and more importantly, try and predict what will happen in in the year to come. I’m sure you’ll read plenty of such ‘previews’ over the next...
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First impressions of digital marketing and social media
My past couple of days working in Coast Digital have opened my mind up to so many different techniques of digital media and how these are used to promote and market a range of companies. I have learnt...
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2013 Digital Predictions: Digital integration with offline channels
2013, a New Year and what can we expect it to bring? In my previous two blog posts we saw predictions about how tablets will revolutionise the web and how targeted TV advertising will start to take...
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UK Schools add Social Media to the Curriculum
A pilot scheme is currently being run in the UK by the office of the information commissioner to help pupils understand information rights, and teach them exactly what personal information is. Ensuring...
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4 Tips to Improve Your Exhibition Success with Digital Marketing
Exhibitions are a common marketing activity for most industries. They give businesses the opportunity to showcase their products and services to their target audience face-to-face. They also make it...
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What’s New in Digital Marketing?
This week has been a busy one for us at Coast Digital this month with the release of our free social media idea book. Written by our in-house experts, its aim is to help give you some inspirational...
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How to Add Twitter Cards To Your Website
Recently, you may have noticed that Tweets with links in them are beginning to look a little different. As opposed to simply giving Twitter users a basic link to a site, many Tweets with links in are...
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Measuring Social Media – Finding the Real Value for Your Business
We’re all aware of how social media has changed the way brands communicate, the real question though is how can you establish which platforms are relevant to your business and how do you match strategy...
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Facebook Canvas – This Week at Friday Knowledge Share
This week at Friday Knowledge Share, Business Development Manager Michael ‘Billy’ Bilonick gave us the low down on an exciting new advertising model coming to social media – Facebook Canvas. What is...
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Using Facebook Advertising to Market to Mobile – Understanding Your Options
As Facebook’s advertising offering continues to evolve, those of us that are looking to make the most of the world’s biggest social media platform are presented with more and more ways to achieve our...
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Essex Digital, Creative and Cultural Festival 2017
Last week saw the launch of the very first Digital, Creative and Cultural Festival at the University of Essex, where both UX Consultant, Michael Dravnieks and I each had the pleasure of presenting a...
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